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What a bargain
I’m used to receiving “free” offers in the mail, but rarely is a company—especially one as large as Direct Energy—as upfront about just how much free is going to cost me. I’m not even sure why they...
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The first ad of thermodynamics
I toss the vast majority of flyers we receive straight into our oversized recycling bin, but this one caught my attention: Any contractor who invokes thermodynamics in his advertising—indeed, makes it...
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Advertising good, bikes bad
Enough has been written about these stupid info pillars elsewhere that I won’t bore you with another diatribe against their design or the questionable process that resulted in the city being saddled...
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Coincidence
I saw this sidewalk sign outside a restaurant on Danforth when I walked past around 2 p.m. on Friday afternoon: At the same time on Friday afternoon, a woman in Vaughan called the police about a home...
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Happily ever after
Happily Ever After: Allow Julius Schmid, Inc. to explain the secrets of a happy marriage to the new couple. This booklet on making a happy marriage was produced by Julius Schmid, Inc. in 1956 and comes...
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How to destroy your page view rate
To help drive traffic (and thus ad revenue), a lot of websites tease their stories on the front page either by cutting off the story just before the salient part or by writing an ambiguous headline....
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The worst Christmas present ever
I can’t imagine giving someone a worse Christmas present than a replica billboard complete with ad company branding. “Uh, what’s this, Mom?” “Why, little Ginny, it’s the gift of selling your eyeballs...
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Branding problem
Houston, we have a branding problem. It may include conditioners, apply in just one step, and be apple-scented, but I’m just not convinced I’d want to clean my horse with SuperPoo.
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